Digital Marketing of Farm Products: A Mixed-Methods Study in Rice Production Centers

Authors

  • Dewi Lestari Garuda State Polytechnic
  • Oka Permana Harapan Bangsa University
  • Bagas Susanto Khatulistiwa Institute of Science and Technology

Keywords:

Digital Marketing of Farm Products, Agriculture and food security, Indonesia

Abstract

This study examines Digital Marketing of Farm Products in Rice Production Centers through A Mixed-Methods Study. Data were collected from primary and secondary sources and analyzed systematically. The results show significant opportunities for improvement as well as implementation challenges that need to be anticipated. The findings offer practical recommendations for practitioners and researchers in agriculture and food security.

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Published

2025-07-10

Issue

Section

Research Articles

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